Turning Your Website into a Lead Generation Machine

Digital Marketing Strategy - Biz Klinics LLC

The smartest investment many firms can make is to optimize their websites for lead generation. It guarantees that you are always attracting new customers and that you are developing relationships with your audience. 

However, the process could seem overwhelming. It can be stressful to know where to begin when trying to improve the lead generation on your website because there are so many possible steps you might take. 

In light of this, we’ve listed the top five processes for upgrading your website that is optimized for lead generation based on market research. 

Let’s check them out in more detail below. 

  • Ensure that your website is optimized.
  • Lay out your buyer’s journey.
  • Rearrange & optimize your content from backward.
  • Use tools and lead magnets.
  • Adopt lead nurturing.

Ensure that your website is optimized.

The first step focuses on website optimization. Your website won’t be prepared to produce leads until you’ve taken care of these three “must-haves.” 

Fast: If your website is excessively slow, visitors won’t stay for too long. In fact, according to one study, if the load time exceeds two seconds, 87% of visitors will leave the page. To gauge the speed of your website, use a page speed tool. 

Clean: Consider your own online experience. would you leave your contact information on a website that looks like it is built in the 90’s? 

Mobile-friendly: More than half of all web searches are conducted on mobile devices worldwide. 

 A website that does lead generation well makes the process of finding out more about your business seamless and easy. Optimizing your website for lead generation is important, so make sure to download our e-book with some of the best elements of a high-quality website. 

Lay out your buyer's journey.

Now that you’ve optimized your website for speed, clarity, and mobile-responsiveness, we can move on to the next important step: understanding what happens when someone visits your site and how your user must act and react on your website.  

The most crucial thing to remember is that different website users are at various phases of the purchasing process and as a result, have varied needs and wants from you. The vast majority of visitors to your website are actually not prepared to make a purchase. 

But don’t worry. Many site users are willing to become leads and begin the process if you pay attention to the many stages people go through before making a purchase and make an effort to understand the common needs and challenges that they have. 

Using frameworks is one method to visualize this buyer’s journey. I’ve included three below, along with illustrations of how they might function in real-world situations. 

  • AIDA – Awareness, Interest, Desire, Action
  • AEC – Attract, Engage, Convert
  • Drafting awareness stages – The unaware stage, The problem awareness stage, The solution awareness stage, The Product awareness stage, and The Most aware stage.

To get a deeper understanding on these frame works click here (a short blog in WIP) 

It’s time to create a buyer’s journey map for yourself. If you want a simple method for doing that, look into a tool like Smartdraw. 

What stages do visitors to your website take before they become leads? before they start making payments? You can better understand the issues your audience is facing and the type of content you might provide for each stage by responding to these questions. Only then will you be able to see how your solution can help them and turn them into a lead. 

Rearrange & optimize your content from backwards

Lead generation is built on content creation. It’s how you get visitors to your website, inform your readers while establishing your authority, and build a rapport with them. 

The third lead generation stage, though, may seem contradictory and is something that many businesses actually do backwards: optimize your content from the bottom up. This implies that you should begin at the bottom of the funnel and work your way up. 

This is due to the fact that leads grow more valuable as they move down the sales funnel and get closer to making a purchase. It can be challenging to identify what works at the top of a marketing funnel because it is complex and has many points of entry.  It makes sense then to prioritize leads at the bottom. 

That’s not to say you should ignore leads that aren’t going to pay off right away. You should create content for all stages of the funnel since, as we saw in the previous section, various site visitors are at different points in your funnel. 

However, the goal of content marketing is to educate consumers in order to convert them into paying customers. Your business objectives won’t be met if your most valued leads aren’t given top priority at the bottom of the funnel. 

Talk to our experts to get your free website audit – form: name, number, email – Button Text: Talk to BizKlinics Expert – Automated email with calendly link 

Use tools and lead magnets.

A lead magnet is the carrot that tempts potential customers to submit their contact information even when they aren’t quite ready to buy. They agree do this in return for receiving something worthwhile. 

Leads magnets, however, provide more than just consent and a way to follow up with potential clients. Many different lead magnets also provide you the chance to establish yourself as an authority figure, gain your audience’s trust, and “control the narrative.” This makes it simpler to eventually convert those leads into paying clients. 

You should make sure that your lead magnet meets the needs of your audience. Audience research can help with that. This demonstrates where various lead magnets should be placed on your website as well as at what point in the purchasing process lead magnets are most necessary. 

Check out some of the best lead magnets you can utilise on your website, along with some real-world examples and methods to make them work. 

Adopt lead nurturing

Once you’ve started capturing your initial leads from lead magnets, it’s time to nurture them! Two factors make this stage crucial. 

First off, since they are typically still rather high in the funnel, acquiring a site visitor’s email address is actually simply the first step. It’s your responsibility to use nurturing techniques to get them down the scale and closer to “customer.” 

Second, marketing to an existing lead is simpler than doing so for a new site visitor, just as it is simpler to sell to an existing customer than a new one. Already, they’ve shown an interest in what you have to offer. 

Email marketing is frequently used for lead nurturing. After you have given the lead magnet, creating a welcome sequence is a terrific approach to continue the relationship. Once you’ve welcomed them aboard, you can email them anything you think they might find useful, such as blog updates or extra information. Check out this list of email marketing best practises to make sure your plan is totally effective. 

We at BizKlinics utilize Sendinblue or Mailchimp if you’re seeking for an ESP that enables you to maximise your lead nurturing. Because it integrates seamlessly with CRMs like Pipedrive, Copper, and HubSpot CRM and Outfunnel is a great marketing solution for automating lead nurturing follow-ups. 

Optimize your website for lead generation with Biz Klinics

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