The brand offers a number of benefits to customers and firms. Brands are valuable intangible assets that need to be managed carefully. The key to branding is that consumers perceive differences among brands in a product/service category.
Ultimately, a brand communications strategy is about getting to know your audience, crafting the right message, and making sure you’re present on the right channels. Eventually, better communications result in stronger, more memorable brand experiences for your audience, which lead to bigger sales.
If there’s one thing to be sure about in the design and business world, it’s that in order to attract an audience and then turn them into customers, you're going to need a strong brand identity. It doesn’t matter if you work for a large-scale company or are slogging away on a part-time passion, the importance of having a consistent brand for all of your marketing cannot be underestimated. Your brand identity can be woven through Name, Brand Messaging, Brand Tag Lines, Logo, Brand - Guidelines, Book, Content, Social Campaigns.