The challenge
Cricket is a religion in India but Blind Cricket often struggled to get its fair share of the spotlight. Our client needed to captivate mainstream cricket fans who were used to celebrity players and big-league tournaments.
Competing for attention during major sporting events was a daily challenge. At the same time, the team was swamped with a high volume of content: multiple tournaments, inspiring player stories, and match updates that all demanded timely, professional handling without losing the emotional core of the sport.
Solutions
- Consistent brand identity rollout
- Educational & inspiring content series
- Automated theme-based content templates
- Strategic influencer partnerships
- Real-time event-driven campaigns
Biz Klinics established a unified visual and messaging strategy across platforms, building a recognizable and trustworthy presence. We launched themed content series player spotlights, live match moments, and tournament highlights streamlining production with custom templates. Our influencer outreach brought in sports personalities who amplified the cause, driving reach during peak events. By combining education and emotion, we helped the client move beyond niche and win passionate engagement from mainstream cricket fans.
“BizKlinics made Blind Cricket a household name in the sports community.”
Key Outcomes
Blind Cricket Association saw brand awareness soar, active fan engagement skyrocket, and a professional content workflow that scaled with every tournament.
- Brand recognition among mainstream cricket fans
- 10X engagement boost across platforms
- Seamless content creation process
- Influencer campaigns during key events
- Sustained growth in fanbase
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