Launching a healthcare app in India’s crowded digital space is no small feat, especially when the mission is early cancer detection. GenvCare’s SSNPP App aimed to reach millions of women with critical breast and cervical cancer screening tools. Yet, gaining visibility and trust in a sensitive segment required more than a standard campaign.
Competition for attention among medical professionals and patients was fierce. GenvCare needed a breakthrough strategy to stand out, educate, and drive real adoption, not just downloads.
- Awareness-driven, multi-channel digital launch
- Meta & LinkedIn ad blitz
- Influencer campaigns with leading doctors
- Targeted email outreach to OBGYNs
- App Store Optimization for discoverability
BizKlinics mapped a trust-first, omni-channel campaign. We combined medical influencer partnerships with precise ad targeting across Meta and LinkedIn, and amplified messaging with direct email campaigns to over 10,000 gynecologists nationwide. Our creative team designed healthcare-centric, credibility-boosting visuals, while our tech team maximized app visibility through robust ASO. Every move was tracked and iterated for impact.
Biz Klinics gave our app a voice and got it heard nationwide.
The SSNPP App became a go-to tool for early cancer screening, achieving explosive growth and nationwide engagement among both users and healthcare professionals.
- 40X surge in website followers
- 200K Engagements every month
- 40% Organic profile visitors
- Influencer-led medical awareness campaigns
- Unmatched visibility in healthcare segment
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