The Cricket Association for the Blind in India (CABI) and the Disability Sports Federation aimed to elevate disability sports into the national spotlight, cutting through the dominance of mainstream cricket. BizKlinics spearheaded a dynamic digital overhaul, crafting a vibrant rebrand, launching powerful influencer campaigns, and delivering captivating content that resonated deeply. Our approach, fueled by passion, inspiration, and the spirit of inclusivity, transformed their digital presence, fostering a thriving community and securing high-profile sponsorships to propel their mission forward.
Scope of Work
- Strategic Rebranding: Revamped CABI’s digital identity with bold, inclusive, and sports-driven visuals that captured the essence of their mission.
- Influencer Campaigns: Partnered with influential voices to share authentic, emotional stories that amplified the reach and impact of blind cricket.
- Content Creation: Produced compelling, high-energy content that celebrated the resilience and talent of athletes, sparking nationwide conversations.
- Social Media Amplification: Executed targeted campaigns across platforms, driving exponential growth in followers, engagement, and community interaction.
- Sponsorship Attraction: Positioned CABI as a prime opportunity for brands, securing top-tier sponsors to fuel tournaments and initiatives.
Impact
- Instagram Growth: Skyrocketed from 2,600 to 25,000 followers, building a passionate online community.
- Facebook Surge: Expanded from 4,000 to 65,000 followers, creating a powerful platform for advocacy.
- Engagement Boom: Achieved a 300% increase in engagement on #BlindCricketIndia, igniting a national movement.
- Influencer Success: Forged impactful collaborations with influencers, amplifying CABI’s mission to millions.
- Sponsorship Wins: Attracted major brands, fueling tournament growth and long-term sustainability.
Don’t let your vision stay in the shadows. Reach out to BizKlinics now to unleash your project’s potential with transformative digital solutions!