Case Study Tag: Urban

Dekhbuy was a hyperlocal grocery supply startup (an “Uber-for-vegetables” model) designed to connect farmers, vendors, and customers on a single digital platform. The vision was to create a seamless way for customers to order fresh produce online while enabling vendors to manage inventory and deliveries efficiently.

In India’s fast-evolving EV market, Alt Mobility faced a digital uphill battle. Established automotive giants monopolized search rankings, leaving new players like Alt virtually invisible online.

Reaching cost-conscious customers in Tier-2 cities added another challenge low brand awareness, limited digital literacy, and fierce competition for every relevant search. The ultimate test? Outrank industry titans for high-intent keywords, and become the first choice for price-sensitive EV buyers searching for two-wheelers and three-wheelers.

Alt Mobility needed to build trust, educate an emerging audience, and rapidly drive organic leads, all while going head-to-head with the biggest names in the game.

Cricket is a religion in India but Blind Cricket often struggled to get its fair share of the spotlight. Our client needed to captivate mainstream cricket fans who were used to celebrity players and big-league tournaments.
Competing for attention during major sporting events was a daily challenge. At the same time, the team was swamped with a high volume of content: multiple tournaments, inspiring player stories, and match updates that all demanded timely, professional handling without losing the emotional core of the sport.

Entering Kolkata’s crowded courier scene, the client’s app had big ambitions but was hindered by inefficiencies and a fractured digital presence. Their in-house team was misaligned, causing missed opportunities and lacked results with past agencies.
Brand identity was scattered different faces on every platform, inconsistent messaging, and little recall value. Most critically, the app was just another name in a sea of delivery options, with no clear edge or strategy to attract valuable B2B leads in a highly competitive landscape.

Launching a healthcare app in India’s crowded digital space is no small feat, especially when the mission is early cancer detection. GenvCare’s SSNPP App aimed to reach millions of women with critical breast and cervical cancer screening tools. Yet, gaining visibility and trust in a sensitive segment required more than a standard campaign.
Competition for attention among medical professionals and patients was fierce. GenvCare needed a breakthrough strategy to stand out, educate, and drive real adoption, not just downloads.

Entering India’s competitive healthcare technology landscape, Heartnet set out to drive adoption of its next-generation Tele-Cardiology Solution across metro hospitals. Breaking into established networks and building trust with healthcare providers wasn’t easy, especially when introducing a new, high-tech solution in a market accustomed to legacy devices.

Beyond sales, Heartnet needed hands-on training, seamless service delivery, and real-world validation. Gathering actionable product feedback and compiling market intelligence for their stakeholders was critical to guiding scale-up decisions.